Building and measuring employee-based brand equity

European Journal of Marketing

Volumn 44, Issue 7, 2010, Pages 938-971

  King, Ceridwyn ^a   Grace, Debra ^a  

^a GRIFFITH UNIVERSITY   (Australia)

Author keywords

Brand equity; Brand management; Competitive advantage; Employees; Employees behaviour

Indexed keywords

EID: 77954653145     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090561011047472     Document Type: Article

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