Employee based brand equity: A third perspective

Services Marketing Quarterly

Volumn 30, Issue 2, 2009, Pages 122-147

  King, Ceridwyn ^a   Grace, Debra ^a  

^a GRIFFITH UNIVERSITY   (Australia)

Author keywords

Brand equity; Brand management; Employee based brand equity; Employees; Service branding

Indexed keywords

EID: 70449090427     PISSN: 15332969     EISSN: 15332977     Source Type: Journal    
DOI: 10.1080/15332960802619082     Document Type: Article

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