Review of segmentation process in consumer markets

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis

Volumn 61, Issue 4, 2013, Pages 1215-1224

  Jadczaková, Veronika ^a  

^a MENDEL UNIVERSITY IN BRNO   (Czech Republic)

Author keywords

Criteria; Evaluation; Segmentation; Segmentation process

Indexed keywords

EID: 84880381564     PISSN: 12118516     EISSN: None     Source Type: Journal    
DOI: 10.11118/actaun201361041215     Document Type: Review

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