Culturally customizing websites for U.S. Hispanic online consumers

Journal of Advertising Research

Volumn 48, Issue 2, 2008, Pages

  Singh, Nitish ^a   Pereira, Arun ^a   Baack, Daniel W ^b   Baack, Donald ^c  

^a SAINT LOUIS UNIVERSITY   (United States)

^b BALL STATE UNIVERSITY   (United States)

^c Pittsburgh State University   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 56149102405     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: None     Document Type: Article

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