The demographic and psychographic antecedents of attitude toward advertising

Journal of Advertising Research

Volumn 46, Issue 1, 2006, Pages 102-112

  Dutta Bergman, Mohan J ^a  

^a PURDUE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

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EID: 33845347533     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/S0021849906060119     Document Type: Article

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