Including ambivalence as a basis for benefit segmentation: A study of convenience food in Norway

European Journal of Marketing

Volumn 43, Issue 5-6, 2009, Pages 762-783

  Olsen, Svein Ottar ^a   Prebensen, Nina ^a   Larsen, Thomas A ^a  

^a UNIVERSITY OF TROMSØ   (Norway)

Author keywords

Attitudes; Consumer behaviour; Convenience foods; Market segmentation; Norway

Indexed keywords

EID: 69849114893     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560910947034     Document Type: Article

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