It's personal: Extracting lifestyle indicators in digital television advertising

Journal of Advertising Research

Volumn 49, Issue 4, 2009, Pages

  Lekakos, George ^a  

^a UNIVERSITY OF THE AEGEAN   (Greece)

Author keywords

[No Author keywords available]

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EID: 80053004234     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: None     Document Type: Article

References (52)

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