Benefit bundle analysis

Journal of Advertising Research

Volumn 40, Issue 6, 2000, Pages 32-37

  Green, Paul E ^a   Wind, Yoram ^a   Jain, Arun K ^a  

^a NONE

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Indexed keywords

EID: 33748266512     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/JAR-40-6-32-37     Document Type: Article

References (10)

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2. Carroll, J. Douglas. In R. N. Shepard, et al., (eds.). Multidimensional Scaling: Theory and Applications in the Behavioral Sciences. New York: Academic Press, 1972.
3. Carroll, J. Douglas. Categorical Conjoint Measurement. Murray Hill, N.J.: Bell Telephone Laboratories, 1969.
4. Fishbein, Martin. In M. Fishbein (ed.). Readings in Attitude Theory and Measurement. New York: John Wiley & Sons, 1967.
5. Frank, Ronald E., William F. Massy, and Yoram Wind. Market Segmentation. Englewood Cliffs, N.J.: Prentice-Hall, 1972.
6. Green, Paul E. and Vithala R. Rao. Conjoint Measurement for Quantifying Judgmental Data. Journal of Marketing Research, Vol. 8, August 1971, pp. 355-63.
7. Haley, Russell I. Beyond Benefit Segmentation. Journal of Advertising Research, Vol. 11, No. 4, pp. 3-8.
8. Haley, Russell I. Benefit Segmentation: A Decision-Oriented Research Tool. Journal of Marketing, Vol. 32, July 1968, pp. 30-35.
9. Kruskal, Joseph B. Analysis of Factorial Experiments by Estimating Monotone Transformations of the Data. Journal of the Royal Statistical Society, Series B, Vol. 27, 1965, pp. 251-63.
10. Winer, B. J. Statistical Principles in Experimental Design. New York: McGraw-Hill Book Co., 1962.