The universality of values: Implications for global advertising strategy

Journal of Advertising Research

Volumn 46, Issue 3, 2006, Pages 301-314

  Chow, Simeon ^a   Amir, Sarit ^a  

^a GfK NOP ^*  (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33846682550     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/S0021849906060302     Document Type: Review

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