Detecting salient themes in financial marketing research from 1961 to 2010

Service Industries Journal

Volumn 33, Issue 9-10, 2013, Pages 925-940

  Muñoz Leiva, Francisco ^a   Sánchez Fernández, Juan ^a   Liébana Cabanillas, Francisco J ^a   Martínez Fiestas, Myriam ^a  

^a UNIVERSITY OF GRANADA   (Spain)

Author keywords

bank marketing; bibliometric study; co word analysis; conceptual evolution; financial marketing research

Indexed keywords

BANKING; FINANCIAL SERVICES; MARKETING; RESEARCH;

EID: 84880253775     PISSN: 02642069     EISSN: 17439507     Source Type: Journal    
DOI: 10.1080/02642069.2013.719884     Document Type: Article

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