Customer relationship management capabilities: Measurement, antecedents and consequences

Management Decision

Volumn 50, Issue 1, 2012, Pages 115-129

  Wang, Yonggui ^a,b   Feng, Hui ^c  

^a UNIVERSITY OF INTERNATIONAL BUSINESS AND ECONOMICS   (China)

^b NORTHWESTERN UNIVERSITY   (United States)

^c INDIANA UNIVERSITY   (United States)

Author keywords

CRM capabilities; CRM technology; Customer orientation; Customer relationship management; Organizational system

Indexed keywords

EID: 84862957666     PISSN: 00251747     EISSN: None     Source Type: Journal    
DOI: 10.1108/00251741211194903     Document Type: Article

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