Innovativeness and Involvement as Determinants of Website Loyalty: III. Theoretical and managerial contributions

Technovation

Volumn 26, Issue 12, 2006, Pages 1374-1383

  Wang, Hui Chih ^a   Pallister, John G ^b   Foxall, Gordon R ^b  

^a NATIONAL CHUNG CHENG UNIVERSITY   (Taiwan)

^b CARDIFF UNIVERSITY   (United Kingdom)

Author keywords

Cognitive style; Involvement; Loyalty; Website

Indexed keywords

BEHAVIORAL RESEARCH; COMPUTER AIDED ANALYSIS; FOOD PRODUCTS; MARKETING; MATHEMATICAL MODELS; PURCHASING;

COGNITIVE STYLE; FOOD BRANDS; INNOVATIVENESS; RESEARCH DESIGNS;

WEBSITES;

EID: 33748893211     PISSN: 01664972     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.technovation.2005.11.002     Document Type: Article

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