The glocalisation of channels of distribution: A case study

Management Decision

Volumn 50, Issue 3, 2012, Pages 521-538

  Jain, Megha ^a   Khalil, Shadab ^a   Le, Angelina Nhat Hanh ^a   Cheng, Julian Ming Sung ^a  

^a NATIONAL CENTRAL UNIVERSITY   (Taiwan)

Author keywords

Distribution channels and markets; Globalization; Glocalization; International channels of distribution; Localization; Marketing strategy

Indexed keywords

EID: 84863410185     PISSN: 00251747     EISSN: None     Source Type: Journal    
DOI: 10.1108/00251741211216269     Document Type: Article

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