How Corporate Communication Influences Strategy Implementation, Reputation and the Corporate Brand: An Exploratory Qualitative Study

Corporate Reputation Review

Volumn 8, Issue 3, 2005, Pages 245-264

  Forman, Janis ^a   Argenti, Paul A ^b  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b DARTMOUTH COLLEGE   (United States)

Author keywords

advertising; brand; communication strategy; communications; corporate branding; corporate communication strategy; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder; strategy implementation through communication

Indexed keywords

EID: 33847669057     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540253     Document Type: Article

References (0)