An organizational communication-based model of individual customer orientation of nonmarketing members of a firm

Journal of Strategic Marketing

Volumn 12, Issue 1, 2004, Pages 29-56

  Goebel, Daniel J ^a   Marshall, Greg W ^b   Locander, William B ^c  

^a ILLINOIS STATE UNIVERSITY   (United States)

^b ROLLINS COLLEGE   (United States)

^c UNIVERSITY OF SOUTH FLORIDA   (United States)

Author keywords

Customer orientation; Interfunctional communications; Internal service performance; Organizational communications

Indexed keywords

EID: 84866693404     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/0965254032000171609     Document Type: Article

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