The impact of salespeople's relational behaviors and organizational fairness on customer loyalty: An empirical study in B-to-B relationships

Journal of Retailing and Consumer Services

Volumn 20, Issue 5, 2013, Pages 429-4438

  Poujol, Juliet F ^a   Siadou martin, Béatrice ^a   Vidal, David ^a   Pellat, Ghislaine ^b  

^a MONTPELLIER BUSINESS SCHOOL   (France)

^b IAE de Grenoble   (France)

Author keywords

B to B relationships; Customer loyalty; Fairness; Salesperson relational behaviors

Indexed keywords

CONSUMPTION BEHAVIOR; MARKETING; RETAILING;

EID: 84879786303     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2013.03.005     Document Type: Article

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