The relationship between emotional intelligence and customer orientation for pharmaceutical salespeople: A UK perspective

International Journal of Pharmaceutical and Healthcare Marketing

Volumn 4, Issue 1, 2010, Pages 21-39

  Pettijohn, Charles E ^a   Rozell, Elizabeth J ^a   Newman, Andrew ^b  

^a MISSOURI STATE UNIVERSITY   (United States)

^b UNIVERSITY OF SALFORD   (United Kingdom)

Author keywords

Customer orientation; Emotional intelligence; Marketing; Personal selling; Pharmaceuticals industry; United Kingdom

Indexed keywords

EID: 77952258115     PISSN: 17506123     EISSN: None     Source Type: Journal    
DOI: 10.1108/17506121011036015     Document Type: Article

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