Marketing channels in foreign markets: Control mechanisms and the moderating role of multinational corporation headquarters-subsidiary relationship

Journal of Marketing Research

Volumn 50, Issue 3, 2013, Pages 378-398

  Grewal, Rajdeep ^a   Kumar, Alok ^d   Mallapragada, Girish ^c   Saini, Amit ^b  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

^b UNIVERSITY OF NEBRASKA LINCOLN   (United States)

^c INDIANA UNIVERSITY   (United States)

^d NONE

Author keywords

Bayesian structural equation modeling; Control mechanisms; Headquarters subsidiary relationship; Multinational firms; Subsidiary management

Indexed keywords

EID: 84879225715     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmr.11.0487     Document Type: Article

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