Streaming Media Advertising: An Empirical Study

Systems Research and Behavioral Science

Volumn 30, Issue 3, 2013, Pages 398-411

  Shan, Siqing ^a   Mao, Zhonghui ^a   Zhou, Ronggang ^a   Liu, Zhilian ^a   Wu, Feng ^a  

^a BEIHANG UNIVERSITY   (China)

Author keywords

Eye tracking; Streaming media advertising; Two way ANOVA

Indexed keywords

BEHAVIORAL RESPONSE; EMPIRICAL STUDIES; EYE-TRACKING; I-TOUCH; INFORMATION SEARCH; STREAMING MEDIA; TWO-WAY ANOVA;

EYE MOVEMENTS; INFORMATION RETRIEVAL;

MARKETING;

EID: 84878153227     PISSN: 10927026     EISSN: 10991743     Source Type: Journal    
DOI: 10.1002/sres.2182     Document Type: Article

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