Apparel involvement and advertisement processing: A model

Journal of Fashion Marketing and Management

Volumn 6, Issue 3, 2002, Pages 277-302

  Kim, Hye Shin ^a   Damhorst, Mary Lynn ^b   Lee, Kyu Hye ^c  

^a UNIVERSITY OF DELAWARE   (United States)

^b IOWA STATE UNIVERSITY   (United States)

^c Hanyang University   (South Korea)

Author keywords

Advertising; Clothing; Theory

Indexed keywords

ADVERTISING; CLOTHING INDUSTRY; CONSUMER RESEARCH; THEORY;

EID: 3342978819     PISSN: 13612026     EISSN: None     Source Type: Journal    
DOI: 10.1108/13612020210441364     Document Type: Article

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