Banner ads hinder visual search and are forgotten

Conference on Human Factors in Computing Systems - Proceedings

Volumn , Issue , 2004, Pages 1139-1142

  Burke, Moira ^a   Gorman, Nicholas ^b   Nilsen, Erik ^b   Hornof, Anthony ^a  

^a UNIVERSITY OF OREGON   (United States)

^b LEWIS AND CLARK COLLEGE   (United States)

Author keywords

Animation; Banner ads; Memory; Visual search; World Wide Web

Indexed keywords

BANNER ADS; VISUAL SEARCH; WEB DESIGNERS;

DATA STORAGE EQUIPMENT; HUMAN ENGINEERING; WORLD WIDE WEB;

ANIMATION;

EID: 84862967489     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/985921.986008     Document Type: Conference Paper

References (9)

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