A comparison of attitudes towards Internet advertising among lifestyle segments in Taiwan

Journal of Marketing Communications

Volumn 10, Issue 3, 2004, Pages 195-212

  Yang, Kenneth C C ^a  

^a UNIVERSITY OF TEXAS AT EL PASO   (United States)

Author keywords

Attitudes towards Internet advertising; Cluster analysis; Factor analysis; Internet advertising; Lifestyle segmentation

Indexed keywords

EID: 4744364560     PISSN: 13527266     EISSN: None     Source Type: Journal    
DOI: 10.1080/1352726042000181657     Document Type: Review

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