Flow Experience and Internet Shopping Behavior: Investigating the Moderating Effect of Consumer Characteristics

Systems Research and Behavioral Science

Volumn 29, Issue 3, 2012, Pages 317-332

  Hsu, Chia Lin ^a   Chang, Kuo Chien ^b   Chen, Mu Chen ^c  

^a NATIONAL TAIWAN UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Taiwan)

^b CHIHLEE INSTITUTE OF TECHNOLOGY   (Taiwan)

^c NATIONAL CHIAO TUNG UNIVERSITY   (Taiwan)

Author keywords

Consumer characteristics; Flow experience; Internet shopping behaviors

Indexed keywords

EID: 84861465286     PISSN: 10927026     EISSN: 10991743     Source Type: Journal    
DOI: 10.1002/sres.1101     Document Type: Article

References (73)

1. Armstrong SJ, Overton TS. 1977. Estimating non-response bias in mail surveys. Journal of Marketing Research 14(3): 396-402.
2. Baker J, Levy M, Grewal D. 1992. An experimental approach to making retail store environmental decisions. Journal of Retailing 68(4): 445-461.
3. Beatty SE, Ferrell ME. 1998. Impulse buying: modeling its precursors. Journal of Retailing 74(2): 69-91.
4. Bloch PH, Sherrell DL, Ridgway NM. 1986. Consumer search: an extended framework. Journal of Consumer Research 13(1): 119-126.
5. Castaneda JA, Rodriguez MA, Luque T. 2009. Attitudes' hierarchy of effects in online user behaviour. Online Information Review 33(1): 7-21.
6. Celsi RL, Rose RL, Leigh TW. 1993. An exploration of high-risk leisure consumption through skydiving. Journal of Consumer Research 20(1): 1-23.
7. Chang KC, Chen MC, Hsu CL, Kuo NT. 2010. The effect of service convenience on post-purchasing behaviours. Industrial Management & Data Systems 110(9): 1420-1443.
8. Chen CW, Cheng CY. 2009. Understanding consumer intention in online shopping: a respecification and validation of the DeLone and McLean model. Behaviour & Information Technology 28(4): 335-345.
9. Chen H, Wigand RT, Nilan M. 1999. Optimal experience of web activities. Computers in Human Behavior 15(5): 585-608.
10. Chen H, Wigand RT, Nilan M. 2000. Exploring web users' optimal flow experiences. Information Technology & People 13(4): 263-281.
11. Cheung C, Lee MKO. 2001. Trust in Internet shopping: instrument development and validation through classical and modern approaches. Journal of Global Information Management 9(3): 23-35.
12. Cho V 2006. A study of the roles of trusts and risks in information-oriented online legal services using an integrated model. Information Management 43(4): 502-520.
13. Chou TJ, Ting CC. 2003. The role of flow experience in cyber-game addiction. Cyberpsychology & Behavior 6(6): 663-675.
14. Corbitta BJ, Thanasankit T, Yi H. 2003. Trust and e-commerce: a study of consumer perceptions. Electronic Commerce Research and Applications 2(3): 203-215.
15. Csikszentmihalyi M 1990. Flow: The Psychology of Optimal Experience. Harper & Row: New York.
16. Csikszentmihalyi M 1993. The Evolving Self. Harper & Row: New York.
17. Cyr D, Bonanni C, Bowes J, Ilsever J. 2005. Beyond trust: web site design preferences across cultures. Journal of Global Information Management 13(4): 24-52.
18. Dash JF, Schiffman LG, Berenson C. 1976. Risk- and personality-related dimensions of store choice. Journal of Marketing 40(1): 32-39.
19. Donovan RJ, Rossiter JR. 1982. Store atmosphere: an environmental psychology approach. Journal of Retailing 58(1): 34-57.
20. Ferrin DL, Dirks KT. 2003. The use of rewards to increase and decrease trust: mediating processes and differential effects. Organization Science 14(1): 18-31.
21. Fornell C, Larcker DF. 1981. Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research 18(1): 39-50.
22. Freeman L 2000. Keeping' em happy. Marketing News 34: 21-24.
23. Gefen D, Straub DW. 2004. Consumer trust in B2C e-commerce and the importance of social presence: experiments in e-products and e-services. Omega 32(6): 407-424.
24. Ghani JA, Deshpande SP. 1994. Task characteristics and the experience of optimal flow in human-computer interaction. Journal of Psychology 128(4): 381-391.
25. Ha S, Stoel L. 2009. Consumer e-shopping acceptance: antecedents in a technology acceptance model. Journal of Business Research 62(5): 565-571.
26. Hair JF, Anderson RE, Tatham RL, Black WC. 1995. Multivariate Data Analysis with Readings, (4th edn). Prentice-Hall: Englewood Cliffs, NJ.
27. Ho LA, Kuo TH. 2010. How can one amplify the effect of e-learning? An examination of high-tech employees' computer attitude and flow experience. Computers in Human Behavior 26(1): 23-31.
28. Hoffman DL, Novak TP. 1996. Marketing in hypermedia computer-mediated environments: conceptual foundations. Journal of Marketing 60(3): 50-68.
29. Hoffman DL, Novak TP. 1997. A new marketing paradigm for electronic commerce. The Information Society: An International Journal 13(1): 43-54.
30. Howard JA. 1977. Consumer Behavior: Application of the Theory. McGraw-Hill: New York.
31. Hsu CL, Lu HP. 2004. Why do people play on-line games? An extended TAM with social influences and flow experience. Information Management 41(7): 853-868.
32. Hsu CL, Chen MC, Chang KC, Chao CM. 2010. Applying loss aversion to investigate service quality in logistics: a moderating effect of service convenience. International Journal of Operations & Production Management 30(5): 508-525
33. Huang MH. 2003. Designing website attributes to induce experiential encounters. Computers in Human Behavior 19(4): 425-442.
34. Jackson SA, Marsh HW. 1996. Development and validation of a scale to measure optimal experience: the flow state scale. Journal of Sport & Exercise Psychology 18(1): 17-35.
35. Jarvenpaa SL, Tractinsky N, Vitale M. 2000. Consumer trust in an Internet store. Information Technology and Management 1(1-2): 45-71.
36. Kabadayi S, Gupta R. 2005. Web site loyalty: an empirical investigation of its antecedents. International Journal of Internet Marketing and Advertising 2(4): 321-345.
37. Korzaan ML. 2003. Going with the flow: predicting online purchase intentions. The Journal of Computer Information Systems 43(4): 25-31.
38. Koufaris M 2002. Applying the technology acceptance model and flow theory to online consumer behavior. Information Systems Research 13(2): 205-223.
39. Koufaris M, Hampton-Sosa W. 2004. The development of initial trust in an online company by new customers. Information Management 41(3): 377-397.
40. Lee MC. 2009. Factors influencing the adoption of internet banking: an integration of TAM and TPB with perceived risk and perceived benefit. Electronic Commerce Research and Applications 8(3): 130-141.
41. Lee MKO, Turban E. 2001. A trust model for consumer Internet shopping. International Journal of Electronic Commerce 6(1): 75-91.
42. Liao C, Palvia P, Lin HN. 2006. The roles of habit and web site quality in e-commerce. International Journal of Information Management 26(6): 469-483.
43. Limerick D, Cunnington B. 1993. Managing the New Organization. Jossey-Bass: San Francisco, CA.
44. Lu Y, Zhou T, Wang B. 2009. Exploring Chinese users' acceptance of instant messaging using the theory of planned behavior, the technology acceptance model, and the flow theory. Computers in Human Behavior 25(1): 29-39.
45. Mathwick C, Rigdon E. 2004. Play, flow, and the online search experience, Journal of Consumer Research 31(2): 324-332.
46. Maxham III JG. 2001. Service recovery's influence on consumer satisfaction, positive word-of-mouth, and purchase intentions. Journal of Business Research 54(1): 11-24.
47. McCole P, Ramsey E, Williams J. 2010. Trust considerations on attitudes towards online purchasing: the moderating effect of privacy and security concerns. Journal of Business Research 63(9-10): 1018-1024.
48. McKnight DH, Chervany NL 2001/2002. What trust means in ecommerce customer relationships: an interdisciplinary conceptual typology. International Journal of Electronic Commerce 6(2): 35-59.
49. McKnight DH, Cummings LL, Chervany NL. 1998. Initial trust formation in new organizational relationships. Academy of Management Review 23(3): 473-490.
50. Nel D, van Niekerk R, Berthon JP, Davies T. 1999. Going with the flow: websites and customer involvement. Internet Research 9(2): 109-116.
51. Novak TP, Hoffman D, Yung YF. 2000. Measuring the customer experience in online environments: a structural modeling approach. Marketing Science 19(1): 22-42.
52. Nunnally JC. 1978. Psychometric Theory. McGraw-Hill: New York.
53. O'Cass A, Carlson J. 2010. Examining the effects of website-induced flow in professional sporting team websites. Internet Research 20(2): 115-134.
54. Pace S 2004. A grounded theory of the flow experiences of web users. International Journal of Human Computer Studies 60(3): 327-363.
55. Qi J, Li L, Li Y, Shu H. 2009. An extension of technology acceptance model: analysis of the adoption of mobile data services in China. Systems Research and Behavioral Science 26(3): 391-407.
56. Reichheld FF, Schefter P. 2000. E-loyalty: your secret weapon on the web. Harvard Business Review 78(July-August): 105-113.
57. Rettie R 2001. An exploration of flow during Internet use. Internet Research 11(2): 103-113.
58. Rice M 1997. What makes users revisit a web site? Marketing News 31: 12.
59. Ridings CM, Gefen D, Arinze B. 2002. Some antecedents and effects of trust in virtual communities. The Journal of Strategic Information Systems 11(3-4): 271-295.
60. Shih H 2004. An empirical study on predicting user acceptance of e-shopping on the web. Information Management 41(3): 351-368.
61. Shin DH, Kim WY. 2008. Applying the technology acceptance model and flow theory to Cyworld user behavior: implication of the web2.0 user acceptance. Cyberpsychology & Behavior 11(3): 378-382.
62. Siekpe JS. 2005. An examination of the multidimensionality of the flow construct in a computer-mediated environment. Journal of Electronic Commerce Research 6(1): 31-43.
63. Sim LL, Koi SM. 2002. Singapore's Internet shoppers and their impact on traditional shopping patterns. Journal of Retailing and Consumer Services 9(2): 115-124.
64. Sirgy MJ. 1982. Self-concept in consumer behavior: a critical review. Journal of Consumer Research 9(3): 287-300.
65. Skadberg YX, Kimmel JR. 2004. Visitors' flow experience while browsing a web site: its measurement, contributing factors, and consequences. Computer in Human Behaviors 20(3): 403-422.
66. Smith DN, Sivakumar K. 2004. Flow and Internet shopping behavior: a conceptual model and research propositions. Journal of Business Research 57(10): 1199-1208.
67. Smith CA, Organ DW, Near JP. 1983. Organizational citizenship behavior: its nature and antecedents. Journal of Applied Psychology 68(4): 653-663.
68. Sparks P, Shepherd R. 1992. Self-identity and the theory of planned behavior: assessing the role of identification with "green consumerism". Social Psychology Quarterly 55(4): 388-399.
69. Trevino LK, Webster J. 1992. Flow in computer-mediated communication: electronic mail and voice mail evaluation and impacts. Communication Research 19(5): 539-573.
70. Van Dyne L, Vandewalle D, Kostova T, Latham ME, Cummings LL. 2000. Collectivism, propensity to trust and self-esteem as predictors of organizational citizenship in a non-work setting. Journal of Organizational Behavior 21: 3-23.
71. Webster J, Trevino LK, Ryan L. 1993. The dimensionality and correlates of flow in human computer interactions. Computers in Human Behavior 9(4): 411-426.
72. Wu JJ, Chang YS. 2005. Towards understanding members' interactivity, trust, and flow in online travel community. Industrial Management & Data Systems 105(7): 937-954.
73. Yang MH, Chandlrees N, Lin B, Chao HY. 2009. The effect of perceived ethical performance of shopping websites on consumer trust. The Journal of Computer Information Systems 50(1): 15-24.