Assessment of advertising effectiveness through audience's eye movements

Proceedings of the ASME Design Engineering Technical Conference

Volumn 3, Issue PARTS A AND B, 2010, Pages 595-603

  Jin, Shize ^a   Zeng, Yong ^a   Wang, Chun ^a  

^a Gina Cody School of Engineering and Computer Science   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

BEHAVIORAL RESEARCH; DESIGN; SURVEYS;

ADVERTISEMENT DESIGNS; ADVERTISING EFFECTIVENESS; DATA PATTERNS; EFFECTIVENESS EVALUATION; EVALUATION METHODS; EYE MOVEMENT DATUM; HIGH QUALITY; VISUAL ATTENTION;

EYE MOVEMENTS;

EID: 80054989515     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1115/DETC2010-28197     Document Type: Conference Paper

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