Influential factors and relational structure of Internet banner advertising in the tourism industry

Tourism Management

Volumn 29, Issue 2, 2008, Pages 221-236

  Wu, Shwu Ing ^a   Wei, Pao Lien ^b   Chen, Jui Ho ^a  

^a NATIONAL CHIN YI UNIVERSITY OF TECHNOLOGY   (Taiwan)

^b NATIONAL CHIAO TUNG UNIVERSITY   (Taiwan)

Author keywords

Internet advertising attitude; Internet advertising contact and attention; Internet advertising content design; Internet advertising effects; Product involvement degree

Indexed keywords

ADVERTISING; INTERNET; MARKETING; MODELING; TOURISM;

EID: 36749038301     PISSN: None     EISSN: 02615177     Source Type: Journal    
DOI: 10.1016/j.tourman.2007.03.020     Document Type: Article

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