Consumer product evaluation: the interactive effect of message framing, presentation order, and source credibility

Journal of Product & Brand Management

Volumn 9, Issue 4, 2000, Pages 229-242

  Buda, Richard ^a   Zhang, Yong ^a  

^a HOFSTRA UNIVERSITY   (United States)

Author keywords

Advertising; Advertising effectiveness; Marketing communications; Product management

Indexed keywords

EID: 84986052345     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420010344022     Document Type: Article

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