Measuring and Managing Interactive Environments

Journal of Interactive Marketing

Volumn 23, Issue 3, 2009, Pages 207-208

  Malthouse, Edward ^a   Shankar, Venkatesh ^b  

^a NORTHWESTERN UNIVERSITY   (United States)

^b TEXAS A AND M UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 70149124062     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1016/j.intmar.2009.04.001     Document Type: Editorial

References (38)

1. Blattberg R., Malthouse E., and Neslin S. Lifetime Value: Empirical Generalizations and Some Conceptual Questions. Journal of Interactive Marketing 23 2 (2009) 157-168 10.1016/j.intmar.2009.02.005
2. Bolton R.N., and Saxena-Iyer S. Interactive Services: Framework, Synthesis and Research Directions. Journal of Interactive Marketing 23 1 (2009) 91-104
3. Deighton J., and Kornfeld L. Interactivity's Unanticipated Consequences for Markets and Marketing. Journal of Interactive Marketing 23 1 (2009) 4-10
4. Fader P., and Hardie B. Probability Models for Customer-Base Analysis. Journal of Interactive Marketing 23 1 (2009) 63-69
5. Fassnacht M., and Köse I. Consequences of Web-based Service Quality: Uncovering a Multi-Faceted Chain of Effects. Journal of Interactive Marketing 21 3 (2007) 35-54
6. Finn A., Wang L., and Frank T. Attribute Perceptions, Customer Satisfaction and Intention to Recommend E-Services. Journal of Interactive Marketing 23 3 (2009) 209-220
7. Gupta S. Customer-Based Valuation. Journal of Interactive Marketing 23 2 (2009) 169-178 10.1016/j.intmar.2009.02.006
8. Jamal Z., and Zhang A. 2008 DMEF Customer Lifetime Value Modeling (Task 2). Journal of Interactive Marketing 23 3 (2009) 276-280
9. Hoffman D.L., and Novak T.P. Flow Online: Lessons Learned and Future Prospects. Journal of Interactive Marketing 23 1 (2009) 23-34
10. Jin S.-A.A. The Roles of Modality Richness and Involvement in Shopping Behavior in 3D Virtual Stores. Journal of Interactive Marketing 23 3 (2009) 234-246
11. Johnson D. Achieving Customer Value from Electronic Channels through Identity Commitment, Calculative Commitment, and Trust in Technology. Journal of Interactive Marketing 21 4 (2007) 2-22
12. Kim H., and Niehm L.S. The Impact of Website Quality on Information Quality, Value and Loyalty Intentions in Apparel Retailing. Journal of Interactive Marketing 23 3 (2009) 221-233
13. Kim J., and Forsythe S. Adoption of Virtual Try-On Technology for Online Apparel Shopping. Journal of Interactive Marketing 22 2 (2008) 45-59
14. Krishnamurthy S. CASE: Mozilla vs. Godzilla- The Launch of the Mozilla Firefox Browser. Journal of Interactive Marketing 23 3 (2009) 259-271
15. Kumar V., Pozza I.D., Andrew Petersen J., and Shah D. Reversing the Logic: The Path to Profitability through Relationship Marketing. Journal of Interactive Marketing 23 2 (2009) 147-156 10.1016/j.intmar.2009.02.003
16. Lam S.Y., Chiang J., and Parasuraman A. The Effects of the Dimensions of Technology Readiness on Technology Acceptance: An Empirical Analysis. Journal of Interactive Marketing 22 4 (2008) 19-39
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20. Nambisan S., and Baron R.A. Interactions in Virtual Customer Environments: Implications for Product Support and Customer Relationship Management. Journal of Interactive Marketing 21 2 (2007) 42-62
21. Neslin S.A., and Shankar V. Key Issues in Multichannel Management: Current Knowledge and Future Directions. Journal of Interactive Marketing 23 1 (2009) 70-81
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25. Rangaswamy A., Lee Giles C., and Seres S. A Strategic Perspective on Search Engines: Thought Candies for Researchers and Practitioners. Journal of Interactive Marketing 23 1 (2009) 49-60
26. Ratchford B.T. Online Pricing: Review and Directions for Future Research. Journal of Interactive Marketing 23 1 (2009) 82-90
27. Sanchez-Franco M.J. The Moderating Effects of Involvement on the Relationships Between Satisfaction, Trust and Commitment in e-Banking. Journal of Interactive Marketing 23 3 (2009) 247-258
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38. Yun G.W., Park S.-Y., and Ha L. Influence of Cultural Dimensions on Online Interactive Review Feature Implementations: A Comparison of Korean and U.S. Retail Web Ssites. Journal of Interactive Marketing 22 3 (2008) 40-50