메뉴 건너뛰기




Volumn 36, Issue 4, 2010, Pages 469-492

The Influence of Online Comments on Perceptions of Antimarijuana Public Service Announcements on YouTube

Author keywords

[No Author keywords available]

Indexed keywords


EID: 84961843692     PISSN: 03603989     EISSN: 14682958     Source Type: Journal    
DOI: 10.1111/j.1468-2958.2010.01384.x     Document Type: Article
Times cited : (219)

References (70)
  • 2
    • 85044098369 scopus 로고    scopus 로고
    • Novel phenotype issues raised in cross-national epidemiological research on drug dependence.
    • Anthony, J. C. (2010). Novel phenotype issues raised in cross-national epidemiological research on drug dependence. Annals of the New York Academy of Sciences, 1187, 359-369.
    • (2010) Annals of the New York Academy of Sciences , vol.1187 , pp. 359-369
    • Anthony, J.C.1
  • 3
    • 0002624381 scopus 로고
    • Opinions and social pressure.
    • Asch, S. E. (1955). Opinions and social pressure. Scientific American, 193, 31-35.
    • (1955) Scientific American , vol.193 , pp. 31-35
    • Asch, S.E.1
  • 5
    • 0034470603 scopus 로고    scopus 로고
    • The application of persuasion theory to the development of effective proenvironmental public service announcements.
    • Bator, R. J., & Cialdini, R. B. (2000). The application of persuasion theory to the development of effective proenvironmental public service announcements. Journal of Social Issues, 56, 527-541.
    • (2000) Journal of Social Issues , vol.56 , pp. 527-541
    • Bator, R.J.1    Cialdini, R.B.2
  • 6
    • 84975775167 scopus 로고
    • From to : Nicknames, play, and identity on Internet Relay Chat.
    • Retrieved January 3, 2010, from
    • Bechar-Israeli, H. (1995). From to : Nicknames, play, and identity on Internet Relay Chat. Journal of Computer-Mediated Communication, 1(2). Retrieved January 3, 2010, from http://jcmc.indiana.edu/vol1/issue2/bechar.html
    • (1995) Journal of Computer-Mediated Communication , vol.1 , Issue.2
    • Bechar-Israeli, H.1
  • 7
    • 84987539011 scopus 로고
    • Toward a message-centered theory of persuasion: Three empirical investigations of language intensity.
    • Burgoon, M., Jones, S. B., & Stewart, D. (1975). Toward a message-centered theory of persuasion: Three empirical investigations of language intensity. Human Communication Research, 1, 240-256.
    • (1975) Human Communication Research , vol.1 , pp. 240-256
    • Burgoon, M.1    Jones, S.B.2    Stewart, D.3
  • 9
    • 33644802748 scopus 로고    scopus 로고
    • The social diffusion of influence among adolescents: Group interaction in a chat room environment about antidrug advertisements.
    • David, C., Cappella, J. N., & Fishbein, M. (2006). The social diffusion of influence among adolescents: Group interaction in a chat room environment about antidrug advertisements. Communication Theory, 16, 118-140.
    • (2006) Communication Theory , vol.16 , pp. 118-140
    • David, C.1    Cappella, J.N.2    Fishbein, M.3
  • 10
    • 0034370153 scopus 로고    scopus 로고
    • Affect and persuasion: Emotional responses to public service announcements.
    • Dillard, J. P., & Peck, E. (2000). Affect and persuasion: Emotional responses to public service announcements. Communication Research, 27, 461-495.
    • (2000) Communication Research , vol.27 , pp. 461-495
    • Dillard, J.P.1    Peck, E.2
  • 12
    • 0035461543 scopus 로고    scopus 로고
    • Identifiability and self-presentation: Computer-mediated communication and intergroup interaction.
    • Douglas, K. M., & McGarty, C. (2001). Identifiability and self-presentation: Computer-mediated communication and intergroup interaction. British Journal of Social Psychology, 40, 399-416.
    • (2001) British Journal of Social Psychology , vol.40 , pp. 399-416
    • Douglas, K.M.1    McGarty, C.2
  • 13
    • 84861432344 scopus 로고    scopus 로고
    • Emerging trends in the new media landscape.
    • In J. C. Parker & E. Thorson (Eds.) New York: Springer.
    • Duffy, M. E., & Thorson, E. (2009). Emerging trends in the new media landscape. In J. C. Parker & E. Thorson (Eds.), Health communication in the new media landscape (pp. 93-116). New York: Springer.
    • (2009) Health communication in the new media landscape , pp. 93-116
    • Duffy, M.E.1    Thorson, E.2
  • 14
    • 34547338471 scopus 로고    scopus 로고
    • The influence of computer-mediated word-of-mouth communication on student perceptions of instructors and attitudes toward learning course content.
    • Edwards, C., Edwards, A., Qing, Q., & Qahl, S. (2007). The influence of computer-mediated word-of-mouth communication on student perceptions of instructors and attitudes toward learning course content. Communication Education, 53, 255-277.
    • (2007) Communication Education , vol.53 , pp. 255-277
    • Edwards, C.1    Edwards, A.2    Qing, Q.3    Qahl, S.4
  • 15
    • 84963160179 scopus 로고
    • Influences of sensation seeking, message sensation value, and program context on effectiveness of anticocaine public service announcements.
    • Everett, M. W., & Palmgreen, P. P. (1995). Influences of sensation seeking, message sensation value, and program context on effectiveness of anticocaine public service announcements. Health Communication, 7, 225-248.
    • (1995) Health Communication , vol.7 , pp. 225-248
    • Everett, M.W.1    Palmgreen, P.P.2
  • 16
    • 0031231546 scopus 로고    scopus 로고
    • Reference groups, opinion intensity, and public opinion expression.
    • Glynn, C. J., & Park, E. (1997). Reference groups, opinion intensity, and public opinion expression. International Journal of Public Opinion Research, 9, 213-232.
    • (1997) International Journal of Public Opinion Research , vol.9 , pp. 213-232
    • Glynn, C.J.1    Park, E.2
  • 17
    • 46049100390 scopus 로고    scopus 로고
    • Identity shift in computer-mediated environments.
    • Gonzales, A. L., & Hancock, J. T. (2008). Identity shift in computer-mediated environments. Media Psychology, 11, 167-185.
    • (2008) Media Psychology , vol.11 , pp. 167-185
    • Gonzales, A.L.1    Hancock, J.T.2
  • 18
    • 33646892191 scopus 로고    scopus 로고
    • An extension of the activation model of information exposure: The addition of a cognitive variable to the model of attention.
    • Harrington, N. G., Lane, D. R., Donohew, L., Zimmerman, R. S. (2006). An extension of the activation model of information exposure: The addition of a cognitive variable to the model of attention. Media Psychology, 8, 139-164.
    • (2006) Media Psychology , vol.8 , pp. 139-164
    • Harrington, N.G.1    Lane, D.R.2    Donohew, L.3    Zimmerman, R.S.4
  • 20
    • 28444436509 scopus 로고    scopus 로고
    • Social identity, influence, and communication in small groups.
    • J. Harwood & H. Giles (Eds.), New York: Peter Lang.
    • Hogg, M. A., & Tindale, R. S. (2005). Social identity, influence, and communication in small groups. In J. Harwood & H. Giles (Eds.), Intergroup communication: Multiple perspectives (pp. 141-164). New York: Peter Lang.
    • (2005) Intergroup communication: Multiple perspectives , pp. 141-164
    • Hogg, M.A.1    Tindale, R.S.2
  • 22
    • 33751504042 scopus 로고    scopus 로고
    • The attentional mechanism of message sensation value: Interaction between message sensation value and argument quality on message effectiveness.
    • Kang, Y., Cappella, J. N., & Fishbein, M. (2006). The attentional mechanism of message sensation value: Interaction between message sensation value and argument quality on message effectiveness. Communication Monographs, 73, 351-378.
    • (2006) Communication Monographs , vol.73 , pp. 351-378
    • Kang, Y.1    Cappella, J.N.2    Fishbein, M.3
  • 23
    • 0001712040 scopus 로고
    • Does competitive clutter in television advertising "interfere" with the recall and recognition of brand names and ad claims?
    • Kent, R. J., & Allen, C. T. (1993). Does competitive clutter in television advertising "interfere" with the recall and recognition of brand names and ad claims? Marketing Letters, 4, 175-184.
    • (1993) Marketing Letters , vol.4 , pp. 175-184
    • Kent, R.J.1    Allen, C.T.2
  • 27
    • 33750479398 scopus 로고    scopus 로고
    • When and how does depersonalization increase conformity to group norms in computer-mediated communication?
    • Lee, E.-J. (2006). When and how does depersonalization increase conformity to group norms in computer-mediated communication? Communication Research, 33, 423-447.
    • (2006) Communication Research , vol.33 , pp. 423-447
    • Lee, E.-J.1
  • 28
    • 34249720465 scopus 로고    scopus 로고
    • Character-based group identification and referent social influence in computer-mediated communication.
    • Lee, E.-J. (2007). Character-based group identification and referent social influence in computer-mediated communication. Media Psychology, 9, 135-155.
    • (2007) Media Psychology , vol.9 , pp. 135-155
    • Lee, E.-J.1
  • 30
    • 84987460478 scopus 로고
    • The development of a measure of perceived homophily in interpersonal communication.
    • McCroskey, J. C., Richmond, V. P., & Daly, J. A. (1975). The development of a measure of perceived homophily in interpersonal communication. Human Communication Research, 1, 323-332.
    • (1975) Human Communication Research , vol.1 , pp. 323-332
    • McCroskey, J.C.1    Richmond, V.P.2    Daly, J.A.3
  • 31
    • 0141836940 scopus 로고    scopus 로고
    • Associations between message features and subjective evaluations of the sensation value of antidrug public service announcements.
    • Morgan, S. E., Palmgreen, P., Stephenson, M. T., Hoyle, R. H., & Lorch, E. P. (2003). Associations between message features and subjective evaluations of the sensation value of antidrug public service announcements. Journal of Communication, 53, 512-526.
    • (2003) Journal of Communication , vol.53 , pp. 512-526
    • Morgan, S.E.1    Palmgreen, P.2    Stephenson, M.T.3    Hoyle, R.H.4    Lorch, E.P.5
  • 32
    • 46249121563 scopus 로고    scopus 로고
    • The influence of liking for a public service announcement on issue attitude.
    • Nan, X. (2008). The influence of liking for a public service announcement on issue attitude. Communication Research, 35, 503-528.
    • (2008) Communication Research , vol.35 , pp. 503-528
    • Nan, X.1
  • 33
    • 84961793169 scopus 로고    scopus 로고
    • (September). Washington, DC: Office of National Drug Control Policy. Retrieved December 30, 2007, from
    • ONDCP. (2006, September). White House anti-drug office begins posting videos on YouTube. Washington, DC: Office of National Drug Control Policy. Retrieved December 30, 2007, from http://www.whitehousedrugpolicy.gov/NEWS/press06/091906.html
    • (2006) White House anti-drug office begins posting videos on YouTube.
  • 34
    • 71849101874 scopus 로고    scopus 로고
    • Washington, DC: Office of National Drug Control Policy. Retrieved July 29, 2010, from
    • ONDCP. (2008). National drug control strategy: FY 2009 budget summary. Washington, DC: Office of National Drug Control Policy. Retrieved July 29, 2010, from http://www.whitehousedrugpolicy.gov/publications/policy/09budget/fy09budget.pdf
    • (2008) National drug control strategy: FY 2009 budget summary.
  • 36
    • 0001211374 scopus 로고
    • Sensation seeking, message sensation value, and drug use as mediators of PSA effectiveness.
    • Palmgreen, P., Donohew, L., Lorch, E. P., Rogus, M., Helm, D., & Grant, N. (1991). Sensation seeking, message sensation value, and drug use as mediators of PSA effectiveness. Health Communication, 3, 217-227.
    • (1991) Health Communication , vol.3 , pp. 217-227
    • Palmgreen, P.1    Donohew, L.2    Lorch, E.P.3    Rogus, M.4    Helm, D.5    Grant, N.6
  • 37
    • 34548508987 scopus 로고    scopus 로고
    • Effects of the Office of National Drug Control Policy's Marijuana Initiative campaign on high-sensation-seeking adolescents.
    • Palmgreen, P. C., Lorch, E. P., Stephenson, M. T., Hoyle, R. H., & Donohew, L. (2007). Effects of the Office of National Drug Control Policy's Marijuana Initiative campaign on high-sensation-seeking adolescents. American Journal of Public Health, 97, 1644-1649.
    • (2007) American Journal of Public Health , vol.97 , pp. 1644-1649
    • Palmgreen, P.C.1    Lorch, E.P.2    Stephenson, M.T.3    Hoyle, R.H.4    Donohew, L.5
  • 38
  • 39
    • 0035539138 scopus 로고    scopus 로고
    • Social influence in computer-mediated communication: The effects of anonymity on group behavior.
    • Postmes, T., Spears, R., Sakhel, K., & De Groot, D. (2001). Social influence in computer-mediated communication: The effects of anonymity on group behavior. Personality and Social Psychology Bulletin, 27, 1243-1254.
    • (2001) Personality and Social Psychology Bulletin , vol.27 , pp. 1243-1254
    • Postmes, T.1    Spears, R.2    Sakhel, K.3    De Groot, D.4
  • 40
    • 0000208366 scopus 로고
    • Interactivity: From new media to communication.
    • R. P. Hawkins, J. M. Wiemann, & S. Pingree (Eds.) Newbury Park, CA: Sage.
    • Rafaeli, S. (1988). Interactivity: From new media to communication. In R. P. Hawkins, J. M. Wiemann, & S. Pingree (Eds.), Advancing communication science: Merging mass and interpersonal processes (pp. 110-134). Newbury Park, CA: Sage.
    • (1988) Advancing communication science: Merging mass and interpersonal processes , pp. 110-134
    • Rafaeli, S.1
  • 42
    • 2342419448 scopus 로고    scopus 로고
    • Research Triangle Institute. (, November). Rockville, MD: U.S. Dep't of Health & Human Services/Substance Abuse and Mental Health Services Administration. Retrieved November 1, 2007, from
    • Research Triangle Institute. (2006, November). 2007 National Survey on Drug Use and Health. Rockville, MD: U.S. Dep't of Health & Human Services/Substance Abuse and Mental Health Services Administration. Retrieved November 1, 2007, from http://www.oas.samhsa.gov/nsduh/2k7MRB/2k7Q.pdf
    • (2006) 2007 National Survey on Drug Use and Health.
  • 44
    • 84961782910 scopus 로고    scopus 로고
    • (November). Washington, DC: U.S. Dep't of Health & Human Services/Substance Abuse & Mental Health Services Administration. Retrieved January 23, 2008
    • SAMHSA. (2007a, November). State level data on alcohol, tobacco, and illegal drug use. Washington, DC: U.S. Dep't of Health & Human Services/Substance Abuse & Mental Health Services Administration. Retrieved January 23, 2008, from http://www.oas.samhsa.gov/2k5state/ageTabs.htm#Tab5
    • (2007) State level data on alcohol, tobacco, and illegal drug use.
  • 46
    • 0033271950 scopus 로고    scopus 로고
    • The impact of physical and discursive anonymity on group members' multiple identifications during computer-supported decision-making.
    • Scott, C. R. (1999). The impact of physical and discursive anonymity on group members' multiple identifications during computer-supported decision-making. Western Journal of Communication, 63, 456-487.
    • (1999) Western Journal of Communication , vol.63 , pp. 456-487
    • Scott, C.R.1
  • 47
    • 70349298708 scopus 로고    scopus 로고
    • Understanding the influence of others on perceptions of a message's advocacy: Testing a two-step model.
    • Smith, R. A., & Boster, F. J. (2009). Understanding the influence of others on perceptions of a message's advocacy: Testing a two-step model. Communication Monographs, 76, 333-350.
    • (2009) Communication Monographs , vol.76 , pp. 333-350
    • Smith, R.A.1    Boster, F.J.2
  • 48
    • 84961773221 scopus 로고    scopus 로고
    • December 30). IDF launches YouTube Gaza channel. Jerusalem Post Online Edition. Retrieved January 15, 2009
    • Socol, M. (2008, December 30). IDF launches YouTube Gaza channel. Jerusalem Post Online Edition. Retrieved January 15, 2009, from http://www.jpost.com/Home/Article.aspx?id=126931
    • (2008)
    • Socol, M.1
  • 49
    • 77950982734 scopus 로고    scopus 로고
    • Health message relevance and disparagement among adolescents.
    • Southwell, B. G. (2001). Health message relevance and disparagement among adolescents. Communication Research Reports, 18, 365-374.
    • (2001) Communication Research Reports , vol.18 , pp. 365-374
    • Southwell, B.G.1
  • 51
    • 0008728389 scopus 로고    scopus 로고
    • Social psychological theories of computer-mediated communication: Social pain or social gain.
    • H. Giles & P. Robinson (Eds.) Chichester, UK: John Wiley.
    • Spears, R., Lea, M., & Postmes, T. (2001). Social psychological theories of computer-mediated communication: Social pain or social gain. In H. Giles & P. Robinson (Eds.), New handbook of language and social psychology (pp. 601-624). Chichester, UK: John Wiley.
    • (2001) New handbook of language and social psychology , pp. 601-624
    • Spears, R.1    Lea, M.2    Postmes, T.3
  • 52
    • 0042825654 scopus 로고    scopus 로고
    • Examining adolescents' responses to antimarijuana PSAs.
    • Stephenson, M. T. (2003). Examining adolescents' responses to antimarijuana PSAs. Human Communication Research, 29, 343-369.
    • (2003) Human Communication Research , vol.29 , pp. 343-369
    • Stephenson, M.T.1
  • 54
    • 0035607338 scopus 로고    scopus 로고
    • Conceptualizing sources in online news.
    • Sundar, S. S., & Nass, C. (2001). Conceptualizing sources in online news. Journal of Communication, 51, 52-72.
    • (2001) Journal of Communication , vol.51 , pp. 52-72
    • Sundar, S.S.1    Nass, C.2
  • 55
    • 0347660650 scopus 로고    scopus 로고
    • Social cues and impression formation in CMC.
    • Tanis, M., & Postmes, T. (2003). Social cues and impression formation in CMC. Journal of Communication, 53, 676-693.
    • (2003) Journal of Communication , vol.53 , pp. 676-693
    • Tanis, M.1    Postmes, T.2
  • 57
    • 0016264378 scopus 로고
    • Judgment under uncertainty: Heuristics and biases.
    • Tversky, A., & Kahneman, D. (1974). Judgment under uncertainty: Heuristics and biases. Science, 185, 1124-1131.
    • (1974) Science , vol.185 , pp. 1124-1131
    • Tversky, A.1    Kahneman, D.2
  • 59
    • 84949546021 scopus 로고    scopus 로고
    • Computer-mediated communication.
    • C. R. Berger, M. E. Roloff, & D. R. Roskos-Ewoldsen (Eds.), 2nd ed. Los Angeles: Sage.
    • Walther, J. B. (2010). Computer-mediated communication. In C. R. Berger, M. E. Roloff, & D. R. Roskos-Ewoldsen (Eds.), Handbook of communication science (2nd ed., pp. 489-505). Los Angeles: Sage.
    • (2010) Handbook of communication science , pp. 489-505
    • Walther, J.B.1
  • 61
    • 0035627344 scopus 로고    scopus 로고
    • Is a picture worth a thousand words? Photographic images in long term and short term virtual teams.
    • Walther, J. B., Slovacek, C., & Tidwell, L. C. (2001). Is a picture worth a thousand words? Photographic images in long term and short term virtual teams. Communication Research, 28, 105-134.
    • (2001) Communication Research , vol.28 , pp. 105-134
    • Walther, J.B.1    Slovacek, C.2    Tidwell, L.C.3
  • 62
    • 61849183528 scopus 로고    scopus 로고
    • Self-generated versus other-generated statements and impressions in computer-mediated communication: A test of warranting theory using Facebook.
    • Walther, J. B., Van Der Heide, B., Hamel, L., & Shulman, H. (2009). Self-generated versus other-generated statements and impressions in computer-mediated communication: A test of warranting theory using Facebook. Communication Research, 36, 229-253.
    • (2009) Communication Research , vol.36 , pp. 229-253
    • Walther, J.B.1    Van Der Heide, B.2    Hamel, L.3    Shulman, H.4
  • 63
    • 38049026427 scopus 로고    scopus 로고
    • The role of friends' behavior on evaluations of individuals' Facebook profiles: Are we known by the company we keep?
    • Walther, J. B., Van Der Heide, B., Kim, S., Westerman, D., & Tong, S. T. (2008). The role of friends' behavior on evaluations of individuals' Facebook profiles: Are we known by the company we keep? Human Communication Research, 34, 28-49.
    • (2008) Human Communication Research , vol.34 , pp. 28-49
    • Walther, J.B.1    Van Der Heide, B.2    Kim, S.3    Westerman, D.4    Tong, S.T.5
  • 64
    • 57849148623 scopus 로고    scopus 로고
    • Social identification and interpersonal communication in computer-mediated communication: What you do versus who you are in virtual groups.
    • Wang, Z., Walther, J. B., & Hancock, J. T. (2009). Social identification and interpersonal communication in computer-mediated communication: What you do versus who you are in virtual groups. Human Communication Research, 35, 59-85.
    • (2009) Human Communication Research , vol.35 , pp. 59-85
    • Wang, Z.1    Walther, J.B.2    Hancock, J.T.3
  • 65
    • 49649096193 scopus 로고    scopus 로고
    • Health information, credibility, homophily, and influence via the Internet: Web sites versus discussion groups.
    • Wang, Z., Walther, J. B., Pingree, S., & Hawkins, R. (2008). Health information, credibility, homophily, and influence via the Internet: Web sites versus discussion groups. Health Communication, 23, 358-368.
    • (2008) Health Communication , vol.23 , pp. 358-368
    • Wang, Z.1    Walther, J.B.2    Pingree, S.3    Hawkins, R.4
  • 66
    • 84961789303 scopus 로고    scopus 로고
    • Retrieved March 17, 2010, from
    • YouTube Help. (2010). Getting started: Enable or disable video comments. Retrieved March 17, 2010, from http://www.google.com/support/youtube/bin/answer.py?hl=en&answer=58123
    • (2010) Getting started: Enable or disable video comments.
  • 69
    • 0002573991 scopus 로고
    • Behavior and biology: Research on sensation seeking and reactions to the media.
    • L. Donohew, H. E. Sypher, & E. T. Higgins (Eds.) Hillsdale, NJ: Lawrence Erlbaum.
    • Zuckerman, M. (1988). Behavior and biology: Research on sensation seeking and reactions to the media. In L. Donohew, H. E. Sypher, & E. T. Higgins (Eds.), Communication, social cognition, and affect (pp. 173-194). Hillsdale, NJ: Lawrence Erlbaum.
    • (1988) Communication, social cognition, and affect , pp. 173-194
    • Zuckerman, M.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.