Primacy and recency effects on clicking behavior

Journal of Computer-Mediated Communication

Volumn 11, Issue 2, 2006, Pages 522-535

  Murphy, Jamie ^a   Hofacker, Charles ^b   Mizerski, Richard ^a,c  

^a UNIVERSITY OF WESTERN AUSTRALIA   (Australia)

^b FLORIDA STATE UNIVERSITY   (United States)

^c UNIVERSITY OF WESTERN AUSTRALIA   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

CONSUMER BEHAVIOR;

FIELD EXPERIMENT; POSITION EFFECT; PRIMACY EFFECTS; RECENCY EFFECTS; WEB-PAGE;

WEBSITES;

EID: 32244440144     PISSN: 10836101     EISSN: 10836101     Source Type: Journal    
DOI: 10.1080/00074910600873641     Document Type: Article

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