Is a "star" worth a thousand words?: The interplay between product-review texts and rating valences

European Journal of Marketing

Volumn 43, Issue 11, 2009, Pages 1269-1280

  Tsang, Alex S L ^a   Prendergast, Gerard ^a  

^a HONG KONG BAPTIST UNIVERSITY   (Hong Kong)

Author keywords

Advertising; Customer satisfaction; Generation and dissemination of information; Internet; Market research methods; Mobile communication systems

Indexed keywords

EID: 71949107424     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560910989876     Document Type: Article

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