The effectiveness of casual advergames on adolescents' brand attitudes

European Journal of Marketing

Volumn 46, Issue 11, 2012, Pages 1671-1688

  Redondo, Ignacio ^a  

^a UNIVERSIDAD AUTÓNOMA DE MADRID   (Spain)

Author keywords

Advertising effectiveness; Consumer behaviour; Entertainment; Internet marketing; Web sites; Young people

Indexed keywords

EID: 84869063138     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090561211260031     Document Type: Article

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