Leading national advertisers’ uses of advergames

Journal of Current Issues and Research in Advertising

Volumn 30, Issue 2, 2008, Pages 1-13

  Lee, Mira ^a   Youn, Seounmi ^b  

^a MICHIGAN STATE UNIVERSITY   (United States)

^b EMERSON COLLEGE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85007315149     PISSN: 10641734     EISSN: 21647313     Source Type: Journal    
DOI: 10.1080/10641734.2008.10505243     Document Type: Article

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