The single category implicit association test (SC-IAT) as a measure of implicit consumer attitudes

European Journal of Social Sciences

Volumn 7, Issue 1, 2008, Pages 32-42

  Steinman, Ross B ^a   Karpinski, Andrew ^b  

^a WIDENER UNIVERSITY   (United States)

^b TEMPLE UNIVERSITY   (United States)

Author keywords

Brand attitude; Implicit attitude; Non conscious

Indexed keywords

EID: 65249168051     PISSN: 14502267     EISSN: 14502267     Source Type: Journal    
DOI: None     Document Type: Article

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