Consumers' response to offensive advertising: A cross cultural study

International Marketing Review

Volumn 24, Issue 5, 2007, Pages 606-628

  Chan, Kara ^a   Li, Lyann ^a   Diehl, Sandra ^b   Terlutter, Ralf ^c  

^a HONG KONG BAPTIST UNIVERSITY   (Hong Kong)

^b SAARLAND UNIVERSITY   (Germany)

^c UNIVERSITY OF KLAGENFURT   (Austria)

Author keywords

Advertising; China; Consumer behaviour; Culture; Germany

Indexed keywords

EID: 34748867154     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330710828013     Document Type: Article

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