Micro-level product-market dynamics: Shared knowledge and its relationship to market development

Journal of the Academy of Marketing Science

Volumn 33, Issue 2, 2005, Pages 197-216

  Rosa, José Antonio ^a   Spanjol, Jelena ^b  

^a CASE WESTERN RESERVE UNIVERSITY   (United States)

^b TEXAS A AND M UNIVERSITY   (United States)

Author keywords

Cognition; Market stories; Product market dynamics; Sensemaking; Shared knowledge

Indexed keywords

EID: 15844409796     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1177/0092070304269839     Document Type: Article

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