-
3
-
-
0002147633
-
Consumer Society
-
M. Poster (ed.) Stanford: Stanford University Press
-
Baudrillard, J. (1988) Consumer Society. In M. Poster (ed.) Baudrillard: Selected Writings. Stanford: Stanford University Press.
-
(1988)
Baudrillard: Selected Writings
-
-
Baudrillard, J.1
-
4
-
-
0003768341
-
-
New York: Booz Allen & Hamilton
-
Booz Allen & Hamilton (1982) New Product Management for the 1980s. New York: Booz Allen & Hamilton.
-
(1982)
New Product Management for the 1980s
-
-
-
5
-
-
21844497448
-
Postmodern marketing research: No representation without taxation
-
Brown, S. (1995) Postmodern marketing research: no representation without taxation. Journal of the Market Research Society, 10, 1, pp. 286-310.
-
(1995)
Journal of the Market Research Society
, vol.10
, Issue.1
, pp. 286-310
-
-
Brown, S.1
-
7
-
-
0344022586
-
-
London: Sage
-
Carson, D., Gilmore, A., Perry, C. & Gronhaug, K. (2001) Qualitative Marketing Research. London: Sage.
-
(2001)
Qualitative Marketing Research
-
-
Carson, D.1
Gilmore, A.2
Perry, C.3
Gronhaug, K.4
-
8
-
-
84888917085
-
-
London: Kogan Page
-
Ceserani, J. (2003) Big Ideas. London: Kogan Page.
-
(2003)
Big Ideas
-
-
Ceserani, J.1
-
13
-
-
84968149332
-
Continuous learning about markets
-
Day, G.S. (1994) Continuous learning about markets. California Management Review, Summer.
-
(1994)
California Management Review
, Issue.SUMMER
-
-
Day, G.S.1
-
14
-
-
84911301663
-
A practice-centred model of organizational renewal through product innovation
-
Dougherty, D. (1992) A practice-centred model of organizational renewal through product innovation. Strategic Management Journal, 13, pp. 77-92.
-
(1992)
Strategic Management Journal
, vol.13
, pp. 77-92
-
-
Dougherty, D.1
-
16
-
-
0002940521
-
Marketing in a postmodern world
-
Firat, A.F., Dholakia, N. & Venkatesh, A. (1995) Marketing in a postmodern world. European Journal of Marketing, 29, 1, pp. 4-56.
-
(1995)
European Journal of Marketing
, vol.29
, Issue.1
, pp. 4-56
-
-
Firat, A.F.1
Dholakia, N.2
Venkatesh, A.3
-
18
-
-
84888917975
-
Liberatory postmodernism and the re-enchantment of consumption
-
Firat, A.F. & Venkatesh, A. (1995) Liberatory postmodernism and the re-enchantment of consumption. Journal of Consumer Research, 22, December.
-
(1995)
Journal of Consumer Research
, vol.22
, Issue.DECEMBER
-
-
Firat, A.F.1
Venkatesh, A.2
-
21
-
-
13444256540
-
Quo vadis marketing? Towards a relationship marketing paradigm
-
Gronroos, C. (2002) Quo vadis marketing? Towards a relationship marketing paradigm. The Marketing Review, 3, pp. 129-146.
-
(2002)
The Marketing Review
, vol.3
, pp. 129-146
-
-
Gronroos, C.1
-
22
-
-
0004186401
-
-
Boston, MA: Harvard Business School Press
-
Hamel, G. (2000) Leading the Revolution. Boston, MA: Harvard Business School Press.
-
(2000)
Leading the Revolution
-
-
Hamel, G.1
-
23
-
-
0002224667
-
Dimensions of success in new product development: An exploratory investigation
-
Hart, S. (1993) Dimensions of success in new product development: an exploratory investigation. Journal of Marketing Management, 9, pp. 23-41.
-
(1993)
Journal of Marketing Management
, vol.9
, pp. 23-41
-
-
Hart, S.1
-
24
-
-
22944436594
-
Managing new product development for strategic advantage
-
D. Iacobucci, New York: John Wiley & Sons
-
Jain, D. (2001) Managing new product development for strategic advantage. In D. Iacobucci, Kellogg on Marketing. New York: John Wiley & Sons.
-
(2001)
Kellogg on Marketing
-
-
Jain, D.1
-
25
-
-
0021410250
-
Adaptors and innovators - Why new initiatives get blocked
-
Kirton, M. (1984) Adaptors and innovators - why new initiatives get blocked. Long Range Planning, 17, 2.
-
(1984)
Long Range Planning
, vol.17
, pp. 2
-
-
Kirton, M.1
-
26
-
-
0003048219
-
Market orientation: The construct, research propositions and managerial implications
-
Kohli, A.K. & Jaworski, B.J. (1990) Market orientation: the construct, research propositions and managerial implications. Journal of Marketing, 54, pp. 1-18.
-
(1990)
Journal of Marketing
, vol.54
, pp. 1-18
-
-
Kohli, A.K.1
Jaworski, B.J.2
-
27
-
-
1542603372
-
Harnessing the creative potential of users in the mobile phone industry
-
Kristenson, P., Gustafsson, A. & Archer, T. (2004) Harnessing the creative potential of users in the mobile phone industry. Journal of Product Innovation Management, 21, pp. 4-14.
-
(2004)
Journal of Product Innovation Management
, vol.21
, pp. 4-14
-
-
Kristenson, P.1
Gustafsson, A.2
Archer, T.3
-
28
-
-
1942427569
-
-
London: HarperCollins Business
-
Mitchell, A. (2001). Right Side Up. London: HarperCollins Business.
-
(2001)
Right Side Up
-
-
Mitchell, A.1
-
35
-
-
0000824501
-
The evolution of relationship marketing
-
Sheth, N.J & Parvatiyar, A. (1995) The evolution of relationship marketing. International Business Review, 1, 4, pp. 397-418.
-
(1995)
International Business Review
, vol.1
, Issue.4
, pp. 397-418
-
-
Sheth, N.J.1
Parvatiyar, A.2
-
37
-
-
27644473752
-
Customers as innovators: A new way to create value
-
Thomke, S. & von Hippel, E. (2002) Customers as innovators: a new way to create value. Harvard Business Review, April, pp. 74-81.
-
(2002)
Harvard Business Review
, Issue.APRIL
, pp. 74-81
-
-
Thomke, S.1
Von Hippel, E.2
|