Subsidiary marketing knowledge and strategic development of the multinational corporation

Journal of International Management

Volumn 12, Issue 1, 2006, Pages 47-66

  Holm, Ulf ^a   Sharma, D Deo ^b  

^a UPPSALA UNIVERSITY   (Sweden)

^b STOCKHOLM SCHOOL OF ECONOMICS   (Sweden)

Author keywords

Marketing knowledge; Multinational corporation; Performance; Strategic development; Subsidiary

Indexed keywords

EID: 33645883548     PISSN: 10754253     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.intman.2005.11.001     Document Type: Article

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