Standardisation versus adaptation: Geographical pressures to deviate from Franchise formats

Service Industries Journal

Volumn 27, Issue 8, 2007, Pages 1053-1072

  Cox, Juliet ^a   Mason, Colin ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

BUSINESS DEVELOPMENT; CORPORATE STRATEGY; GEOGRAPHICAL VARIATION; RETAILING; STANDARDIZATION;

EURASIA; EUROPE; UNITED KINGDOM; WESTERN EUROPE;

EID: 46749116829     PISSN: 02642069     EISSN: 17439507     Source Type: Journal    
DOI: 10.1080/02642060701673737     Document Type: Article

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