SCOPUS 정보 검색 플랫폼

Volumn 15, Issue 2, 2008, Pages 180-191

Commentary on the essence of business marketing by Lichtenthal, Mummalaneni, and Wilson: The JBBM comes of age

Author keywords

B2B marketing; Industrial marketing; Marketing journals; Marketing literature

Indexed keywords

EID: 66249098213 PISSN: 1051712X EISSN: 15470628 Source Type: Journal
DOI: 10.1080/15470620802020143 Document Type: Article

Times cited : (13)

References (9)

1
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- Customer value assessment in business markets: A state-of-practice study
- Anderson, J. C., D. C. Jain, and P. K. Chintagunta (1993), Customer value assessment in business markets: A state-of-practice study, Journal of Business-to-Business Marketing 1 (1):3-30.
- (1993) Journal of Business-to-Business Marketing , vol.1 , Issue.1 , pp. 3-30
- Anderson, J.C.¹ Jain, D.C.² Chintagunta, P.K.³

2
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- Estimating firm specific and relational properties in interorganizational relationship in marketing
- Anderson, J. C., P. C. Zerrillo, and L. O. Wang (2006), Estimating firm specific and relational properties in interorganizational relationship in marketing, Journal of Business-to-Business Marketing 13 (4):3-30.
- (2006) Journal of Business-to-Business Marketing , vol.13 , Issue.4 , pp. 3-30
- Anderson, J.C.¹ Zerrillo, P.C.² Wang, L.O.³

3
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- Assessing perceived quality in industrial service settings: Measure development and application
- Babakus, E., D. Pedrick, and A. Richardson (1995), Assessing perceived quality in industrial service settings: Measure development and application, Journal of Business-to-Business Marketing 2 (3):47-68.
- (1995) Journal of Business-to-Business Marketing , vol.2 , Issue.3 , pp. 47-68
- Babakus, E.¹ Pedrick, D.² Richardson, A.³

4
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- Presentation given at the Meet the B to B Editors
- Johnston, W. (1997), Presentation given at the "Meet the B to B Editors" session of the Annual Educators Conference of the Academy of Marketing Sciences.
- (1997) session of the Annual Educators Conference of the Academy of Marketing Sciences
- Johnston, W.¹

5
- 67650053490
- Lichtenthal, J. D. (1999), From the editor: Standing call for papers and the JBBM mission, Journal of Business-to-Business Marketing 5 (4):ii.
- Lichtenthal, J. D. (1999), From the editor: Standing call for papers and the JBBM mission, Journal of Business-to-Business Marketing 5 (4):ii.

6
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- From the editor: Literature reviews and the state of the discipline
- - (2001a), From the editor: Literature reviews and the state of the discipline, Journal of Business-to-Business Marketing 7 (2/3):1-7.
- (2001) Journal of Business-to-Business Marketing 7 (2/3) , pp. 1-7
- Johnston, W.¹

7
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- From the editor: Literature reviews, commentaries on the state of our discipline with a continuing call for papers
- - (2001b), From the editor: Literature reviews, commentaries on the state of our discipline with a continuing call for papers, Journal of Business-to-Business Marketing 7 (4):3-9.
- (2001) Journal of Business-to-Business Marketing 7 , Issue.4 , pp. 3-9
- Johnston, W.¹

8
- 12244260009
- Business marketing comes of age: A comprehensive review of the literature
- Reid, D. A. and R. E. Plank (2008), Business marketing comes of age: A comprehensive review of the literature, Journal of Business-to-Business Marketing 7 (2/3):9-185.
- (2008) Journal of Business-to-Business Marketing , vol.7 , Issue.2-3 , pp. 9-185
- Reid, D.A.¹ Plank, R.E.²

9
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- Levels of analysis in business-to-business marketing
- Wilke, R. and T. Ritter (2006), Levels of analysis in business-to-business marketing, Journal of Business-to-Business Marketing 13 (3):39-64.
- (2006) Journal of Business-to-Business Marketing , vol.13 , Issue.3 , pp. 39-64
- Wilke, R.¹ Ritter, T.²

* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.