Strategic thinking and the IMP approach: A comparative analysis

Industrial Marketing Management

Volumn 36, Issue 7 SPEC. ISS., 2007, Pages 879-894

  Baraldi, Enrico ^a   Brennan, Ross ^b   Harrison, Debbie ^c   Tunisini, Annalisa ^d   Zolkiewski, Judy ^e  

^a UPPSALA UNIVERSITY   (Sweden)

^b MIDDLESEX UNIVERSITY BUSINESS SCHOOL   (United Kingdom)

^c BI NORWEGIAN BUSINESS SCHOOL   (Norway)

^d UNIVERSITY OF URBINO   (Italy)

^e UNIVERSITY OF MANCHESTER   (United Kingdom)

Author keywords

Competitive advantage; Emergent strategy; Network strategy; Rational planning

Indexed keywords

EID: 34547842246     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2007.05.015     Document Type: Article

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