Trade-offs and depletion in choice

Journal of Marketing Research

Volumn 47, Issue 5, 2010, Pages 910-919

  Wang, Jing ^a   Novemsky, Nathan ^b   Dhar, Ravi ^c   Baumeister, Roy F ^d  

^a SINGAPORE MANAGEMENT UNIVERSITY   (Singapore)

^b Department of Marketing ^*  (United States)

^c YALE SCHOOL OF MANAGEMENT   (United States)

^d FLORIDA STATE UNIVERSITY   (United States)

Author keywords

Consumer behavior; Decision making; Depletion; Self control

Indexed keywords

EID: 77957931480     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.47.5.910     Document Type: Article

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