Power distance belief and impulsive buying

Journal of Marketing Research

Volumn 47, Issue 5, 2010, Pages 945-954

  Zhang, Yinlong ^a   Winterich, Karen Page ^b   Mittal, Vikas ^c  

^a UNIVERSITY OF TEXAS AT SAN ANTONIO   (United States)

^b PENNSYLVANIA STATE UNIVERSITY   (United States)

^c RICE UNIVERSITY   (United States)

Author keywords

Cultural orientation; Impulsive buying; Power distance belief

Indexed keywords

EID: 77957965656     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.47.5.945     Document Type: Article

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