From being branded to doing branding: Studying representation practices from a communication-centered approach

Scandinavian Journal of Management

Volumn 29, Issue 2, 2013, Pages 135-146

  Vásquez, Consuelo ^a   Sergi, Viviane ^a   Cordelier, Benoit ^a  

^a UNIVERSITÉ DU QUÉBEC À MONTRÉAL   (Canada)

Author keywords

Branding; Communicative constitution of organization approach (CCO); Higher education institutions; Organizing; Practices; Representation

Indexed keywords

EID: 84877040037     PISSN: 09565221     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.scaman.2013.02.002     Document Type: Article

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