Branding a university: Adding real value or 'smoke and mirrors'?

The Marketisation of Higher Education and the Student as Consumer

Volumn , Issue , 2010, Pages 101-114

  Chapleo, Chris ^a  

^a UNIVERSITY OF PORTSMOUTH   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85072324200     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter

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