Positioning in market space: The evaluation of Swedish universities' online brand personalities

Journal of Marketing for Higher Education

Volumn 18, Issue 1, 2008, Pages 124-144

  Opoku, Robert A ^a   Hultman, Magnus ^b   Saheli Sangari, Esmail ^b  

^a KING FAHD UNIVERSITY OF PETROLEUM AND MINERALS   (Saudi Arabia)

^b LULEÅ UNIVERSITY OF TECHNOLOGY   (Sweden)

Author keywords

Brand personality; Branding; International education; Sweden; University

Indexed keywords

EID: 67449138015     PISSN: 08841241     EISSN: 15407144     Source Type: Journal    
DOI: 10.1080/08841240802100386     Document Type: Article

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