Managing meaning through branding - The case of a consulting firm

Organization Studies

Volumn 29, Issue 1, 2008, Pages 103-125

  Krreman, Dan ^a   Rylander, Anna ^b,c  

^a LUND UNIVERSITY   (Sweden)

^b UNIVERSITY OF GOTHENBURG   (Sweden)

^c UNIVERSITY OF GOTHENBURG   (Sweden)

Author keywords

Branding; Brands; Identification; Management consulting; Organizational identity

Indexed keywords

EID: 37849021082     PISSN: 01708406     EISSN: 17413044     Source Type: Journal    
DOI: 10.1177/0170840607084573     Document Type: Article

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