Universities sell their brands

Journal of Product and Brand Management

Volumn 16, Issue 2, 2007, Pages 152-153

  David, Bunzel L ^a  

^a Santa Clara Medical Center   (United States)

Author keywords

Brands; Marketing strategies; Universities

Indexed keywords

EID: 34247376466     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420710740034     Document Type: Article

References (5)

1. Fiske, E.B. (2006), Fiske Guide to College, Sourcebooks, Naperville, IL.
2. Frank, R.H. and Cook, P.J. (1995), The Winner-Take-All Society, The Free Press, New York, NY.
3. Sevier, R.A. (2002), Building a Brand that Matters, Strategy Publishing, Hiawatha, IA.
4. US News & World Report (2001), "America's best colleges, 2001 edition".
5. US News & World Report (2006), "America's best colleges (2006)", available at: Www.usnews.com/usnews/edu/college/rankings/ brief/natudoc/tier1/t1natudoc_brief.php.