Defining the essence of a university: Lessons from higher education branding

Higher Education

Volumn 57, Issue 4, 2009, Pages 449-462

  Wæraas, Arild ^a   Solbakk, Marianne N ^a  

^a UNIVERSITY OF TROMSØ   (Norway)

Author keywords

Branding; Essentialism; Higher education; Norway; Organizational identity

Indexed keywords

EID: 60849088873     PISSN: 00181560     EISSN: None     Source Type: Journal    
DOI: 10.1007/s10734-008-9155-z     Document Type: Article

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