-
1
-
-
21344491635
-
The financial information content of perceived quality
-
Aaker, David A. and Robert Jacobson. 1987. "The Financial Information Content of Perceived Quality." Journal of Marketing Research 31:191-201.
-
(1987)
Journal of Marketing Research
, vol.31
, pp. 191-201
-
-
Aaker, D.A.1
Jacobson, R.2
-
2
-
-
85106733920
-
The economic worth of celebrity endorsers: An event study analysis
-
Agrawal, Jagdish and Wagner A. Kamakura. 1995. "The Economic Worth of Celebrity Endorsers: An Event Study Analysis." Journal of Marketing 59:56-62.
-
(1995)
Journal of Marketing
, vol.59
, pp. 56-62
-
-
Agrawal, J.1
Kamakura, W.A.2
-
3
-
-
10644277503
-
Event-study methodology under conditions of event-induced variance
-
Boehmer, Ekhart, James Musumeci, and Annette B. Poulsen. 1991. "Event-Study Methodology Under Conditions of Event-Induced Variance. Journal of Financial Economics 30:253-272.
-
(1991)
Journal of Financial Economics
, vol.30
, pp. 253-272
-
-
Boehmer, E.1
Musumeci, J.2
Poulsen, A.B.3
-
4
-
-
36749092418
-
Using daily stock returns: The case of event studies
-
Brown, Stephen and J. Warner. 1985. "Using Daily Stock Returns: The Case of Event Studies." Journal of Financial Economics 14: 3-31.
-
(1985)
Journal of Financial Economics
, vol.14
, pp. 3-31
-
-
Brown, S.1
Warner, J.2
-
5
-
-
28644432751
-
J. D. power's new driver
-
Business Week. 2005. "J. D. Power's New Driver," March 21, p. 44.
-
(2005)
Business Week
, vol.MARCH 21
, pp. 44
-
-
-
6
-
-
0001394907
-
The impact of new product introductions on the market value of firms
-
Chaney, Paul K., Timothy M. Devinney, and Russell Winer. 1991. "The Impact of New Product Introductions on the Market Value of Firms." Journal of Business 64:573-610.
-
(1991)
Journal of Business
, vol.64
, pp. 573-610
-
-
Chaney, P.K.1
Devinney, T.M.2
Winer, R.3
-
7
-
-
0141580257
-
Putting strategy into shareholder value analysis
-
Day, George and Liam Fahey. 1990. "Putting Strategy Into Shareholder Value Analysis." Harvard Business Review 68 (March/April): 156-162.
-
(1990)
Harvard Business Review
, vol.68
, Issue.MARCH-APRIL
, pp. 156-162
-
-
Day, G.1
Fahey, L.2
-
8
-
-
0043231666
-
Effects of in-company quality awards on organizational performance
-
Eriksson, Henrik, Fredrik Johansson, and Hakan Wiklund. 2003. "Effects of In-Company Quality Awards on Organizational Performance." Total Quality Management 14:235-242.
-
(2003)
Total Quality Management
, vol.14
, pp. 235-242
-
-
Eriksson, H.1
Johansson, F.2
Wiklund, H.3
-
9
-
-
0000480869
-
Efficient capital markets
-
Fama, Eugene F. 1970. "Efficient Capital Markets." Journal of Finance 25:383-417.
-
(1970)
Journal of Finance
, vol.25
, pp. 383-417
-
-
Fama, E.F.1
-
10
-
-
0000029776
-
Efficient capital markets: II
-
_. 1991. "Efficient Capital Markets: II." Journal of Finance 46:1575-1617.
-
(1991)
Journal of Finance
, vol.46
, pp. 1575-1617
-
-
-
14
-
-
0035295080
-
The long run stock price performance of firms with effective TQM programs
-
Hendricks, Kevin B. and Vinod R. Singhal. 2001. "The Long Run Stock Price Performance of Firms With Effective TQM Programs." Management Science 47 (3): 359-368.
-
(2001)
Management Science
, vol.47
, Issue.3
, pp. 359-368
-
-
Hendricks, K.B.1
Singhal, V.R.2
-
16
-
-
0001726280
-
Does it pay to change your company's name? A stock market perspective
-
Horsky, Dan and Patrick Swyngedouw. 1987. "Does It Pay to Change Your Company's Name? A Stock Market Perspective." Marketing Science 6:320-335.
-
(1987)
Marketing Science
, vol.6
, pp. 320-335
-
-
Horsky, D.1
Swyngedouw, P.2
-
17
-
-
28644432995
-
The effect of advertising on the market value of firms: Empirical evidence from the super bowl ads
-
Kim, Jooyoung, and Jon D. Morris. 2003. "The Effect of Advertising on the Market Value of Firms: Empirical Evidence From the Super Bowl Ads." Journal of Targeting, Measurement and Analysis for Marketing 12:53-65.
-
(2003)
Journal of Targeting, Measurement and Analysis for Marketing
, vol.12
, pp. 53-65
-
-
Kim, J.1
Morris, J.D.2
-
19
-
-
21844483407
-
Stock market reactions to brand extension announcements: The effect of brand attitude and familiarity
-
Lane, Vicki and Robert Jacobson. 1995. "Stock Market Reactions to Brand Extension Announcements: The Effect of Brand Attitude and Familiarity." Journal of Marketing 59:63-77.
-
(1995)
Journal of Marketing
, vol.59
, pp. 63-77
-
-
Lane, V.1
Jacobson, R.2
-
20
-
-
0242364646
-
Impact of malcolm baldrige national quality award criteria on organizational quality performance
-
Lee, S. M., B. H. Rho, and S. G. Lee. 2003. "Impact of Malcolm Baldrige National Quality Award Criteria on Organizational Quality Performance." International Journal of Production Research 41:2003-2020.
-
(2003)
International Journal of Production Research
, vol.41
, pp. 2003-2020
-
-
Lee, S.M.1
Rho, B.H.2
Lee, S.G.3
-
21
-
-
0002171823
-
The effect of advertising slogan changes on the market values of firms
-
Mathur, Lynette K. and Ike Mathur. 1995. "The Effect of Advertising Slogan Changes on the Market Values of Firms." Journal of Advertising Research 35:59-65.
-
(1995)
Journal of Advertising Research
, vol.35
, pp. 59-65
-
-
Mathur, L.K.1
Mathur, I.2
-
22
-
-
0001918089
-
Is value associated with initiating new advertising agency-client relations?
-
_ and _. 1996. "Is Value Associated With Initiating New Advertising Agency-Client Relations?" Journal of Advertising 25 (Fall): 1-11.
-
(1996)
Journal of Advertising
, vol.25
, Issue.FALL
, pp. 1-11
-
-
-
23
-
-
0034311440
-
An analysis of the wealth effects of green marketing strategies
-
_ and _. 2000. "An Analysis of the Wealth Effects of Green Marketing Strategies." Journal of Business Research 50:193-200.
-
(2000)
Journal of Business Research
, vol.50
, pp. 193-200
-
-
-
24
-
-
0040145070
-
The wealth effects associated with a celebrity endorser: The Michael Jordan phenomenon
-
_, _, and Nanda Rangan. 1997. "The Wealth Effects Associated With a Celebrity Endorser: The Michael Jordan Phenomenon." Journal of Advertising Research 37 (3): 67-73.
-
(1997)
Journal of Advertising Research
, vol.37
, Issue.3
, pp. 67-73
-
-
Rangan, N.1
-
25
-
-
0039481417
-
Assessing market value of event sponsoring: Corporate olympic sponsorships
-
Miyazaki, Anthony D. and Angela G. Morgan. 2001. "Assessing Market Value of Event Sponsoring: Corporate Olympic Sponsorships." Journal of Advertising Research 41 (January/February): 9-15.
-
(2001)
Journal of Advertising Research
, vol.41
, Issue.JANUARY-FEBRUARY
, pp. 9-15
-
-
Miyazaki, A.D.1
Morgan, A.G.2
-
26
-
-
8644285309
-
New products, sales promotions, and firm value: The case of the automobile industry
-
Pauwels, Koen, Jorge Silva-Risso, Shuba Srinivasan, and Dominique Hanssens. 2004. "New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry." Journal of Marketing 68 (October): 142-156.
-
(2004)
Journal of Marketing
, vol.68
, Issue.OCTOBER
, pp. 142-156
-
-
Pauwels, K.1
Silva-Risso, J.2
Srinivasan, S.3
Hanssens, D.4
-
27
-
-
1542629707
-
Stock market reaction to malcolm baldrige national quality award announcements: Does quality pay?
-
Przasnyski, Zbigniew H. 1999. "Stock Market Reaction to Malcolm Baldrige National Quality Award Announcements: Does Quality Pay?" Total Quality Management 10:391-400.
-
(1999)
Total Quality Management
, vol.10
, pp. 391-400
-
-
Przasnyski, Z.H.1
-
28
-
-
0036659927
-
Stock performance of malcolm baldrige national quality award winning companies
-
_ and Lawrence S. Tai. 2002. "Stock Performance of Malcolm Baldrige National Quality Award Winning Companies." Total Quality Management 13:475-488.
-
(2002)
Total Quality Management
, vol.13
, pp. 475-488
-
-
Tai, L.S.1
-
29
-
-
85107982221
-
Return on Quality (ROQ): Making service quality financially accountable
-
Rust, Roland T., Anthony J. Zahorik, and Timothy L. Keiningham. 1995. "Return on Quality (ROQ): Making Service Quality Financially Accountable." Journal of Marketing 59 (April): 58-70.
-
(1995)
Journal of Marketing
, vol.59
, Issue.APRIL
, pp. 58-70
-
-
Rust, R.T.1
Zahorik, A.J.2
Keiningham, T.L.3
-
30
-
-
0347372296
-
The measurement and determinants of brand equity: A financial approach
-
Simon, Carol J. and Mary W. Sullivan. 1993. "The Measurement and Determinants of Brand Equity: A Financial Approach." Marketing Science 12 (Winter): 28-52.
-
(1993)
Marketing Science
, vol.12
, Issue.WINTER
, pp. 28-52
-
-
Simon, C.J.1
Sullivan, M.W.2
-
31
-
-
0011899406
-
The resource-based view and marketing: The role of market-based assets in gaining competitive advantage
-
Srivastava, Rajendra K., Liam Fahey, and H. Kurt Christensen. 2001. "The Resource-Based View and Marketing: The Role of Market-Based Assets in Gaining Competitive Advantage." Journal of Management 27:777-802.
-
(2001)
Journal of Management
, vol.27
, pp. 777-802
-
-
Srivastava, R.K.1
Fahey, L.2
Christensen, H.K.3
-
32
-
-
0032373171
-
Market-based assets and shareholder value: A framework for analysis
-
_, Tasadduq A. Shervani, and Liam Fahey. 1998. "Market-Based Assets and Shareholder Value: A Framework for Analysis." Journal of Marketing 62: 2-18.
-
(1998)
Journal of Marketing
, vol.62
, pp. 2-18
-
-
Shervani, T.A.1
Fahey, L.2
-
34
-
-
28644447267
-
-
Washongton, DC: Government Printing Office
-
Subcommittee on Technology, Environment and Aviation of the Committee on Science, Space and Technology, U.S. House of Representatives. 1993. Malcolm Baldrige Quality Award: Has It Made a Difference? February 18 Washongton, DC: Government Printing Office.
-
(1993)
Malcolm Baldrige Quality Award: Has It Made a Difference? February 18
-
-
|