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Zauberman, Gal, Rebecca K. Ratner, and B. Kyu Kim (2009), "Memories as Assets: Strategic Memory Protection in Choice over Time, " Journal of Consumer Research, 35 (February), 715-28.
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(2009)
Journal of Consumer Research
, vol.35
, Issue.FEBRUARY
, pp. 715-728
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Zauberman, G.1
Ratner, R.K.2
Kyu Kim, B.3
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